With society. We are so deceived by the magazines, tv and social media that claims to make us happy. Sure you could lose 15 lbs in a week unhealthily or put your heart and soul into money and earthly success but it'll flee so fast that you'll just be left with less than you had before. You'll find that this "fulfillment" is temporary. I guess this is just me venting but please think about what you are putting your heart an soul into before you do anything permanent.